An automotive manufacturer's performance greatly depends on its dealerships. High performing dealers can easily acquire the knowledge they need to perform their function. Owners and managers know how to run a dealership. Sales staff know how to sell your vehicles. The service department operates efficiently and delivers excellent customer service. Everyone is well prepared for new product launches. When dealerships number in the thousands, training and certification programs set standards to ensure that each dealership delivers the same high levels of service as another.
Implementing and managing the transfer of knowledge for these partners presents unique barriers.
- Geographically dispersed workforce
- Product offerings changing at ever increasing rate
- Broad array of skills needed to servicing offerings may exceed capacity of any one individual
- Can’t use traditional command and control to ensure compliance
- Channel training given less priority than other training initiatives
- Computer skills of workforce varies
Latitude learning technologies and services can help overcome these challenges through Latitude's learning management and business intelligence expertise.