Latitude Delivers Dealer Scorecard for DaimlerChrysler Mexico
Web-Based Dealer Scorecard Joins Chrysler Group U.S. and DaimlerChrysler Canada Implementations
SALINE, Mich., January 2, 2007 – Latitude Consulting Group is helping the Chrysler Group score all of its dealerships throughout North America with the development of a dealer scorecard to DaimlerChrysler Mexico. This version of the Web-based scorecard completes the tool’s North American implementation, joining scorecards already established for Chrysler Group U.S. and DaimlerChrysler Canadian dealerships.
The latest version of the scorecard covers all DaimlerChrysler brands sold in Mexico: Chrysler/Jeep/Dodge and Mercedes Benz as well as the sales outlets for vehicles of Mitsubishi Motors, which are exclusively sold in Mexico through a DaimlerChrysler dealer network. The tool provides dealership senior management and DaimlerChrysler Mexico corporate staff and field personnel with a graded report for performance measurements along thirty metrics spanning all business activity, from sales and marketing to vehicle finance and repair. The Mexican scorecard is also localized to display Web pages in English or Spanish, according to browser settings.
“This particular version of the Dealer Scorecard for DaimlerChrysler Mexico was challenging in its complexity, as all three brands sold in Mexico consist of different reports and business rules that the tool must take into consideration,” said Sundeep Idlani Latitude Consulting Group principal and lead consultant for the Mexican scorecard. “The scorecard provides DaimlerChrysler Mexico executives with a detailed way of assessing dealership performance, offering direct evidence to support business decisions by identifying specific improvement targets throughout the full scope of dealer operations.”
Reported for all active dealers, typical performance measures include a total score and scores for sales, customer satisfaction, and other select metrics. Some metrics carry more weight and score against established performance targets for differently sized dealers. The scorecard ranks dealers in their group or against all dealers geographically.
The scorecard’s data management and reporting flexibility presents a wide range of information to different audiences according to their needs. It helps dealers in Mexico understand the reasons for a score, enabling them to make well-informed decisions that optimize their operations. DaimlerChrysler Mexico corporate personnel can use the Dealer Scorecard to evaluate and make decisions that further improve the operation of the entire dealer channel.
About Latitude Consulting Group
Latitude Consulting Group, Inc. is a senior technology consulting firm that helps the extended enterprise optimize challenging, information-driven channel partner networks. Latitude designs and delivers learning-based channel portals, B2B applications, the Ready Solutions™ learning management system, and managed services that create high-impact sales readiness, channel/client management, and certification programs. Many Fortune 100 companies (Microsoft, Chrysler Group, PepsiCo, General Motors) leverage more value from their channel partners through Latitude business partner portals.