If your company is getting mixed business results from channel partners,  franchisees, independent professionals, customers, or resellers, Latitude can help you identify and make targeted IT investments that will yield the greatest benefits. Latitude’s channel optimization framework provides a structure to analyze, understand, control, and optimize channel performance.

• Understand key drivers that impact channel performance.
• Reduce performance variance to help build stronger brands.
• Improve business results by managing global knowledge transfer.

Latitude's strategic framework integrates five key areas of channel optimization that can address these challenges and provide a roadmap to improve the performance of large, knowledge intensive partner channels. It provides a modular approach that identifies where selective information technology investments can be made to yield the greatest performance benefit.

• Channel performance objectives focus on clearly defined, consistent results.
• Causal network provides a basis for understanding what factors have the greatest impact on performance.
• Balanced scorecard, where metrics correlate to performance, tracks progress against objectives and provides a single point-of-truth for the enterprise and all its partners.
• Channel portal with single sign-on and common processes and data increases operational efficiency and visibility.
• Knowledge transfer through an extended, enterprise-wide learning and certification system ensures that channel partners can easily acquire the understanding and information they need to meet objectives.